Validate setup
Start free Free
Validate the first SDK install, basic A/B flow and reporting pipeline without risk. When the program gets serious, move into Pro or Growth from the same purchase path.
Start your experimentation program with pricing that scales clearly.
Choose the monthly tracked-user band first, then pick the plan level that matches your team maturity. Testvoy separates traffic scale, decision quality and operational needs.
USDSave 20%Checkout on app.testvoy.com
MTU bandSelected band: 250K MTUEnglish mode shows USD only
Serious start
Pro
For the first regular experimentation program
Bring landing, pricing, checkout and onboarding tests into one team rhythm. Pro gives small teams statistical confidence, funnel reporting and shareable reports.
$139
Start with this plan$111/mo
Effective monthly price with 20% yearly discount.Annual invoice: $1,334
Key capabilities
- Bayesian + SRM checks
- Funnel and segment analysis
- Split URL and visual editor
- Shareable report link
- Device, UTM and geo targeting
- Basic saved audiences
- Schedule and audit log view
- Boolean and variable feature flags
- Google SSO
- CSV report export
Best for
- CRO starter program
- One brand or small team
- Weekly experiment rhythm
Limits
- Active tests
- 5
- Projects
- 3
- Seats
- 3
- Data retention
- 3 mo
- Funnel steps
- 5
Recommended for revenue teams
Growing team
Growth
For revenue, personalization and agency operations
Growth is built for more active experiments, revenue attribution, personalization campaigns, advanced RBAC and client-ready reporting.
$259
Start with this plan$207/mo
Effective monthly price with 20% yearly discount.Annual invoice: $2,486
Key capabilities
- Multi-page and MVT experiments
- Personalization campaigns
- Mutex groups
- Sequential testing
- Revenue and GMV attribution
- Audience library + segment comparison
- Dev/staging/prod flag environments
- Custom JS/CSS injection
- Slack/Teams alerts
- REST API + reporting key
- BigQuery, Snowflake and S3 sync
- Scheduled export
Best for
- E-commerce and SaaS growth
- CRO agencies
- Revenue-focused testing
Limits
- Active tests
- 25
- Projects
- 10
- Seats
- 15
- Data retention
- 12 mo
- Funnel steps
- 15
Security and governance
Enterprise
For enterprise security, SLA and procurement
Enterprise is sales-assisted for teams that need high quotas, security review, SSO/SCIM, custom bot rules, data residency and procurement support.
From$279/mo
Monthly anchor for comparison; purchase is sales-assisted.
Key capabilities
- Auto winner
- QA approval workflow
- SAML/OIDC SSO + SCIM
- DPA and security review
- IP allowlist + custom bot rules
- Protected report sharing
- Production server-side SDK
- Cloudflare/Vercel Edge SDK
- Advanced audit export
- Dedicated CSM + custom SLA
Best for
- Enterprise procurement
- SSO, DPA and SLA
- Custom security requirements
Limits
- Active tests
- Custom
- Projects
- Custom
- Seats
- Custom
- Data retention
- Custom
- Funnel steps
- Custom
Plan guidance
Where should each team start?
Free validates setup. Pro starts a regular testing rhythm. Growth adds funnel, revenue and agency reporting. Enterprise brings security and procurement into a sales-assisted path.
If you are validating the first test
Use Free to check SDK, event and basic reporting flow in production.
If you are building a regular A/B program
Pro adds SRM, Bayesian checks, funnel reporting and shareable reports for serious decisions.
If you run revenue or agency operations
Growth scales with personalization, revenue attribution, segment reports and team access.
Plan matrix
Even at the same traffic level, decision depth changes by plan.
Free validates setup. Pro starts a regular A/B testing program. Growth adds revenue, personalization and agency reporting. Enterprise brings security, governance and procurement into a sales-assisted path.
| Capability | Free | Pro | Growth | Enterprise |
|---|---|---|---|---|
| Scale and operations | ||||
| Monthly tracked users | 5K | 10K-5M | 10K-5M | Custom review |
| Active experiments | 1 | 5 | 25 | Custom |
| Projects | 1 | 3 | 10 | Custom |
| Seats | 1 | 3 | 15 | Custom |
| Data retention | Basic | 3 months | 12 months | Custom |
| Experiment creation | ||||
| Classic A/B test | Included | Included | Included | Included |
| Split URL | Not included | Included | Included | Included |
| Multi-page experiments | Not included | Not included | Included | Included |
| MVT | Not included | Not included | Included | Included |
| Visual editor | Not included | Included | Included | Included |
| Custom CSS/JS | Not included | Not included | Included | Included |
| Decision quality and reporting | ||||
| Frequentist reporting | Included | Included | Included | Included |
| Bayesian + SRM checks | Not included | Included | Included | Included |
| Funnel and segment analysis | Not included | Included | Included | Included |
| Revenue attribution | Not included | Not included | Included | Included |
| Shareable report link | Not included | Included | Included | Included |
| Protected report sharing | Not included | Not included | Not included | Included |
| CSV/JSON export | Not included | CSV | CSV + scheduled | Custom |
| Targeting, flags and integration | ||||
| Audience targeting | Basic | Device/geo/UTM | Audience library | Custom |
| Personalization campaigns | Not included | Not included | Included | Included |
| Feature flags | Not included | Basic | Environments | Advanced |
| SDK and GTM setup | Included | Included | Included | Included |
| REST API | Not included | Not included | Included | Included |
| Warehouse sync | Not included | Not included | BigQuery/Snowflake/S3 | Custom |
| Security and governance | ||||
| RBAC | Not included | Basic | Advanced | Custom |
| Google SSO | Not included | Included | Included | Included |
| SAML/OIDC SSO + SCIM | Not included | Not included | Not included | Included |
| DPA and security review | Not included | Not included | Preparation | Included |
| IP allowlist and custom bot rules | Not included | Not included | Not included | Included |
| Dedicated CSM + SLA | Not included | Not included | Not included | Included |
Before you buy
Clarify pricing questions.
The most common questions about MTU, annual discounts, Enterprise and the app.testvoy.com purchase boundary.
What is MTU?
MTU means monthly tracked users. It represents the unique user scale included in experiments, feature flags or personalization evaluation during a billing period.
Why select the MTU band first?
Traffic scale and feature depth are different decisions. Pick the monthly user scale first, then compare Pro, Growth and Enterprise by reporting depth, operations and governance.
How is yearly pricing calculated?
Yearly billing shows the effective monthly price with a 20% discount. Turkish mode shows TRY including VAT; English mode shows USD.
Where does Pro and Growth checkout happen?
The public pricing page does not open checkout. Pro and Growth CTAs send the selected SKU and cadence to app.testvoy.com/register, where registration and billing continue.
Why is Enterprise not self-serve?
Enterprise often requires SSO, DPA, security review, SLA, data residency, custom quotas or procurement. Those requirements should be confirmed with sales before purchase.
Can I upgrade later?
Yes. Pro and Growth upgrade intent is routed into the authenticated billing flow in the app. Usage rights, payment and subscription state are managed on app.testvoy.com.
Does the public site process card data?
No. testvoy.com is only the public marketing, docs, pricing, support and trust surface. Login, registration, billing and checkout stay on app.testvoy.com.
Which plan should I start with?
Use Free to validate setup, Pro for a regular A/B testing program, Growth for revenue-focused teams and agency operations, and Enterprise for security and procurement requirements.
Pricing catalog version 2026-05-18. Legal and billing copy should be reviewed before paid launch.