Funnels

Read variant impact through funnel and segment context, not only conversion rate.

Funnel analysis is designed to show where variants move the user journey.

FunnelsSegmentsRevenueReports
Start report workflow Open docs
Product layerFunnels
Module control
Primary signalBring funnel steps, segments and revenue breakdowns into the same reporting language.

This module connects setup, reporting and decision output inside the Testvoy workflow.

Best fitE-commerce and SaaS activation experiments
ReportStakeholder-ready decision summaries
Client-readyShare reports without dashboard access
01BuildStep progression
02ValidateDrop-off view
03DecideVariant-level comparison
Funnel and segment reporting

Seeing the winning variant is not enough. See where the user journey breaks.

Testvoy Funnels shows experiment results with funnel steps, drop-off rates, variant breakdowns and segment behavior. Teams do not only inspect total conversion rate; they see where loss begins, which segments behave differently and which intervention matters most.

Funnel viewStep by step

Landing, pricing intent, signup and purchase journeys can be read together.

Drop-offLoss point

The step where users start leaving becomes clear on the decision surface.

Variant splitPer variant

Control and variants can be compared across every funnel step.

SegmentsBreakdowns

Device, UTM, country and returning visitor segments connect to the same report.

Product capabilities

The core job Testvoy solves with this module.

This section shows what the module helps teams do, which risks it reduces and which decision it makes easier to defend.

Back to product hub
01

Step-by-step impact

Product view, cart, checkout and purchase steps can be reviewed side by side.

  • Step progression
  • Drop-off view
  • Variant-level comparison
02

Segmented decisions

Device, browser, UTM, geo and saved-audience breakdowns connect to the report.

  • Mobile/desktop differences
  • UTM and campaign impact
  • Geo and audience reports
Where teams use it

Built for the experiment and optimization workflows teams run every week.

01

E-commerce checkout optimization

Compare variant impact across product view, cart, checkout and purchase steps.

02

SaaS signup and activation

Find loss across signup started, email verified and first action moments.

03

Agency client reporting

Send clients a decision report with funnel and segment insights instead of screenshots.

Decision path

The role this module plays in the experiment program.

01

Step-by-step impact

Product view, cart, checkout and purchase steps can be reviewed side by side.

02

Step progression

Drop-off view

03

Segmented decisions

Device, browser, UTM, geo and saved-audience breakdowns connect to the report.

04

Best fit

E-commerce and SaaS activation experiments

How it works

Clearer setup, cleaner signals, faster decisions.

Testvoy positions this module to help teams move from experiment idea to report with the same data, context and decision language.

Funnel reporting connects experiments to the user journey

A variant can look strong overall while creating loss at one step. Testvoy funnel reporting helps teams read variant impact across the journey.

  • Visitors, conversion and drop-off are visible per step
  • Variants are compared step by step
  • The behavior behind the winning decision becomes easier to explain

Segments reveal what aggregate metrics hide

Mobile traffic, Google Ads visitors, returning users and country-specific audiences rarely behave the same. Segment reporting opens the differences behind the total result.

  • Device, country and UTM breakdowns enter the report
  • Returning and new visitor behavior can be separated
  • Campaign-specific messaging and offer decisions are easier to defend

Reports should be ready for the decision meeting

Funnel and segment reporting is not only an analysis screen; it is decision communication. Testvoy connects reporting with share links, export and stakeholder summaries.

  • Shareable report links simplify team communication
  • CSV/JSON export supports data collaboration
  • Revenue impact can be read in funnel context
FAQ

Fast answers before the decision.

How is funnel reporting different from an A/B test result?

It shows how users move or drop off across steps and how variants behave throughout the journey, not only the total winner.

Which segments can be reviewed?

Device, country, UTM, campaign source, new or returning visitor and saved audience breakdowns can connect to experiment decisions.

Can funnel reports be shared with clients?

Yes. Shareable report flows can carry decision summaries without giving full dashboard access.

Bring funnel steps, segments and revenue breakdowns into the same reporting language.

Stakeholder-ready decision summaries

Start report workflow Back to product hub