Winning ideas can be opened to selected traffic or segments before full rollout.
Feature flags
Roll out winning ideas safely with staged rollout and kill switches.
Feature flags keep experiment, rollout and release decisions on one shared surface for product and engineering.
Product layerFeature flags
Module controlPrimary signalBoolean flags, variables, environments, staged rollout and kill switches.
This module connects setup, reporting and decision output inside the Testvoy workflow.
Use caseBeta features, pricing pages and checkout rollout
EnterpriseSSO, SLA and DPA requirements are sales-assisted
RolloutStaged exposure and kill-switch control
01BuildDev/stage/prod split
02ValidateGradual exposure
03DecideFast shutoff path
Rollout control
Do not ship the winning idea to everyone at once. Roll it out with control.
Testvoy Feature Flags keeps experiment and release decisions connected. Teams can move winning variants into staged rollout, environment separation, segment targeting and kill-switch control without losing the decision context.
Risky behavior can be stopped quickly when a feature or variant needs to be disabled.
Environment separation makes release decisions easier to reason about.
Owner, audit history and QA notes improve team coordination.
Product capabilities
The core job Testvoy solves with this module.
This section shows what the module helps teams do, which risks it reduces and which decision it makes easier to defend.
Back to product hub01
Rollout control
Open the winning variant gradually by traffic, environment or segment.
- Dev/stage/prod split
- Gradual exposure
- Fast shutoff path
02
Engineering fit
Flag payloads, audit history and ownership reduce release risk.
- Variable payload
- Owner and change trail
- Guardrails and QA notes
Where teams use it
Built for the experiment and optimization workflows teams run every week.
Beta feature rollout
Open a feature to selected segments first, then expand once signals look healthy.
Pricing page or checkout changes
Roll out revenue-sensitive changes gradually instead of flipping everything at once.
Risky frontend experiments
Control UI changes behind flags to reduce release risk.
Decision path
The role this module plays in the experiment program.
Rollout control
Open the winning variant gradually by traffic, environment or segment.
Dev/stage/prod split
Gradual exposure
Engineering fit
Flag payloads, audit history and ownership reduce release risk.
Use case
Beta features, pricing pages and checkout rollout
How it works
Clearer setup, cleaner signals, faster decisions.
Testvoy positions this module to help teams move from experiment idea to report with the same data, context and decision language.
Experiment results should connect to rollout decisions
When a variant wins, the work is not finished. Teams still need to decide how fast to ship it, which segment gets it and which risk controls stay active.
- Winning variants can open by traffic percentage
- Rollout can be scoped by segment or environment
- Rollout decisions can stay connected to experiment reporting
Kill switches make product risk manageable
When a feature or variant produces unexpected behavior, teams need a fast return path. Kill switch control protects conversion and customer experience.
- Risky changes can be disabled quickly
- Owner and change trail clarify responsibility
- QA notes preserve release context
Feature flags and personalization can work together
Some teams do not want to release the same experience to everyone. Testvoy connects targeting and flag layers so feature exposure can be more controlled.
- Plan type, lead status or account type can guide targeting
- Mobile, desktop or geo-based rollout can be used
- Feature exposure can connect to reporting context
FAQ
Fast answers before the decision.
Are feature flags different from A/B tests?
Yes. A/B tests create decision signals; feature flags control rollout, environments and shutoff paths. Testvoy positions both in one decision flow.
What does a kill switch do?
It helps teams quickly disable a feature or variant when unexpected behavior appears.
Why is Enterprise not self-serve checkout?
Enterprise needs may include SSO, SLA, DPA and security review, so the flow is sales-assisted.
Boolean flags, variables, environments, staged rollout and kill switches.
SSO, SLA and DPA requirements are sales-assisted