Variants, goals and traffic decisions live on one surface, so the launch process is easier to coordinate.
Experiments
Run A/B, MVT, split URL and personalization tests in one launch flow.
Testvoy’s experiment builder keeps variants, goals, traffic allocation and QA decisions visible to marketing, product and engineering teams.
Product layerExperiments
Module controlPrimary signalDecision-ready experiment flow from classic A/B tests to split URL and personalization.
This module connects setup, reporting and decision output inside the Testvoy workflow.
Use caseCheckout, onboarding, pricing and landing page tests
Secure handoffLogin and checkout flows stay on app.testvoy.com
Next stepValidate the first test with the Free plan
01BuildControl and variant split
02ValidateTraffic allocation
03DecideGoal and revenue event mapping
Experiment program
Turn A/B testing from one-off campaign work into a repeatable growth system.
Testvoy Experiments brings hypotheses, variants, goal events, traffic allocation, QA checks and decision reporting into one flow. Teams do not only launch tests; they know why the test exists, how it will be measured, which segments matter and when the result is ready for action.
Preview, goal events and page scope checks help catch weak launches before they go live.
Marketer-friendly setup and technical guardrails stay visible together.
Results can move into funnel, segment and stakeholder-ready report flows.
Product capabilities
The core job Testvoy solves with this module.
This section shows what the module helps teams do, which risks it reduces and which decision it makes easier to defend.
Back to product hub01
Clarity before launch
Each experiment starts with traffic allocation, goal events and QA checks.
- Control and variant split
- Traffic allocation
- Goal and revenue event mapping
02
Growth and product together
Marketer-friendly setup and technical guardrails stay in the same decision surface.
- Visual editor fit
- URL and page scope
- Change trail for audit history
Where teams use it
Built for the experiment and optimization workflows teams run every week.
Landing page and hero tests
Compare high-intent changes such as headlines, CTAs, form position and offer language.
Pricing and checkout intent
Measure plan card order, pricing explanation, trial CTAs and pre-checkout friction.
Onboarding and activation
See which variant accelerates the first value moment for new users.
Decision path
The role this module plays in the experiment program.
Clarity before launch
Each experiment starts with traffic allocation, goal events and QA checks.
Control and variant split
Traffic allocation
Growth and product together
Marketer-friendly setup and technical guardrails stay in the same decision surface.
Use case
Checkout, onboarding, pricing and landing page tests
How it works
Clearer setup, cleaner signals, faster decisions.
Testvoy positions this module to help teams move from experiment idea to report with the same data, context and decision language.
Experiment setup should begin decision-ready
A strong A/B testing platform does more than create variants. It keeps goal events, traffic allocation, sample expectations and QA status visible before launch.
- Control and variant roles stay clear
- Goal and revenue event context is defined during setup
- URL scope and QA notes are checked before launch
Split URL, MVT and personalization need one decision language
Different experiment types can look like different team workflows, but they answer the same question: which experience creates a better decision signal?
- A/B and MVT tests stay in the same program
- Split URL tests connect to landing and funnel decisions
- Personalization campaigns are read with segment reporting
Reports should explain why the winner won
When results collapse into a single conversion-rate line, teams struggle to defend the decision. Testvoy connects funnel, segment, revenue and stats signals into one decision story.
- Variant performance is reviewed across funnel steps
- Mobile, UTM, country and returning visitor segments can be separated
- Shareable reports speed stakeholder communication
FAQ
Fast answers before the decision.
Which experiment types can Testvoy manage?
A/B tests, MVT, split URL and personalization scenarios are positioned inside one experiment program.
Do teams always need a developer to launch tests?
The visual editor reduces developer dependency for basic web changes, while SDK and engineering guardrails remain available for technical scenarios.
How are experiment results shared?
Results can connect to shareable reports with funnel, segment, statistical and decision summaries.
Decision-ready experiment flow from classic A/B tests to split URL and personalization.
Login and checkout flows stay on app.testvoy.com