E-commerce

Manage checkout, revenue and funnel experiments in one decision flow.

For e-commerce teams, Testvoy connects product-page tests, cart behavior, checkout intent and revenue reporting.

CheckoutRevenueFunnelCampaign
See pricing SDK docs
Solution layerE-commerce
Persona control
Primary valueRevenue-led funnel, checkout and campaign experimentation.

This solution shows which Testvoy modules matter most for the team and motion.

Best fitLanding, PDP, cart and checkout CTA tests
LocalTurkish pricing view shows TRY including VAT
Next stepChoose an MTU band on pricing
01ContextPurchase event
02ExperimentAOV and revenue
03DecisionCampaign/UTM breakdown
E-commerce optimization

Test revenue-sensitive changes with funnel and revenue context.

For e-commerce teams, Testvoy brings product detail pages, cart behavior, campaign landing pages and checkout intent into one experiment program. The goal is not only to see conversion rate move; it is to understand which variant produces the cleanest signal for revenue per visitor, AOV, campaign performance and funnel loss.

Revenue lensBusiness impact

Read conversion decisions alongside revenue, AOV and campaign breakdowns.

Checkout intentLess friction

Make cart and pre-checkout loss visible by variant.

Campaign trafficUTM context

Separate behavior across Google Ads, Meta, email and affiliate traffic.

Shareable reportsClient-ready

Share decision summaries with growth, e-commerce and agency teams.

Solution capabilities

The core jobs Testvoy solves for this team.

This section explains where the solution creates value, which product modules it depends on and how it shortens the decision path.

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01

Revenue decisions

Track revenue per visitor, AOV and GMV impact alongside conversion rate.

  • Purchase event
  • AOV and revenue
  • Campaign/UTM breakdown
02

Checkout boundary

Tests can shape checkout intent, while billing and payment stay on app.testvoy.com.

  • No public-site auth
  • Plan CTA on app domain
  • iyzico context stays explicit
Where teams use it

This solution fits into the growth motion the team already runs.

01

PDP and category tests

Measure product imagery, price framing, stock messaging, social proof and CTA placement with revenue impact.

02

Cart and checkout intent

Test shipping thresholds, trust messaging and pre-payment friction.

03

Campaign landing optimization

Personalize offers, banners, promo bars and hero copy by UTM source.

Solution path

Where this team uses Testvoy in the decision flow.

01

E-commerce optimization

For e-commerce teams, Testvoy brings product detail pages, cart behavior, campaign landing pages and checkout intent into one experiment program. The goal is not only to see conversion rate move; it is to understand which variant produces the cleanest signal for revenue per visitor, AOV, campaign performance and funnel loss.

02

Revenue decisions

Track revenue per visitor, AOV and GMV impact alongside conversion rate.

03

Checkout boundary

Tests can shape checkout intent, while billing and payment stay on app.testvoy.com.

04

Best fit

Landing, PDP, cart and checkout CTA tests

How it works

One decision language from persona context to report.

Testvoy solution pages connect product modules to real team workflows: which signal matters, which report is needed and which CTA routes to the right place.

The winning e-commerce variant should produce more than clicks

A variant can increase CTA clicks while reducing quality traffic into checkout. Testvoy connects funnel and revenue context so commercial impact is easier to defend.

  • Purchase event and revenue context
  • AOV and revenue per visitor interpretation
  • Campaign and UTM performance splits

Funnel reporting shows where loss begins

PDP, cart, checkout and purchase each produce a different decision signal. Testvoy reads variants inside that journey so teams know where to intervene.

  • Step progression and drop-off
  • Variant-level funnel breakdown
  • Mobile and desktop behavior split

Local pricing and payment context matters

For Turkish traffic, TRY, VAT-inclusive pricing, iyzico and KVKK context can affect buying confidence. Testvoy keeps this context explicit.

  • TRY and VAT-inclusive pricing
  • iyzico and checkout handoff
  • KVKK/GDPR deletion path
FAQ

Fast answers while evaluating the solution.

Does Testvoy only measure conversion rate for e-commerce?

No. Funnel, segment, revenue, AOV and campaign breakdowns can connect to experiment decisions.

How do checkout tests remain safe?

The public site does not open checkout; payment and billing flows stay on app.testvoy.com.

Can agencies share e-commerce reports with clients?

Yes. Shareable reports help teams send decision summaries without giving full dashboard access.

Revenue-led funnel, checkout and campaign experimentation.

Turkish pricing view shows TRY including VAT

See pricing Back to solutions hub