AND/OR groups become a decision tree marketers can read.
Audience targeting
Target traffic with a rule-tree and 15 operators.
Audience targeting turns URL, device, browser, UTM, geo and saved-audience rules into a decision tree marketers can read.
Product layerAudience targeting
Module controlPrimary signalRule-tree, condition groups and detailed audience operators.
This module connects setup, reporting and decision output inside the Testvoy workflow.
OperatorsContains, equals, starts with and similar rule families
PrivacyTargeting without collecting unnecessary personal data
DecisionThe right message for the right segment
01BuildAND/OR groups
02ValidateURL and query rules
03DecideDevice, browser and geo
Audience targeting
Stop showing the same experience to everyone. Match the message to intent and context.
Testvoy Audience Targeting turns URL, UTM, device, location, behavior and customer attributes into a readable rule-tree. Growth teams can understand the segment logic while technical teams keep conditions accurate and reusable.
Google Ads, Meta, email or influencer traffic can receive different messaging.
Cart visits, page depth and returning visitor state can guide targeting.
Audiences can be reused across experiments and personalization flows.
Product capabilities
The core job Testvoy solves with this module.
This section shows what the module helps teams do, which risks it reduces and which decision it makes easier to defend.
Back to product hub01
Readable targeting
The rule tree keeps technical correctness while staying understandable for growth teams.
- AND/OR groups
- URL and query rules
- Device, browser and geo
02
Reusable audiences
Saved audience rules can be reused across experiments, personalization and flag flows.
- Saved audiences
- UTM campaign rules
- QA preview
Where teams use it
Built for the experiment and optimization workflows teams run every week.
Match campaign messaging
Show direct offers to Google Ads visitors and trust-focused messaging to organic users.
Separate mobile and desktop
Offer a shorter path to mobile visitors and a deeper product story to desktop users.
High-intent visitors
Show clearer CTAs to users who already visited pricing, cart or demo pages.
Decision path
The role this module plays in the experiment program.
Readable targeting
The rule tree keeps technical correctness while staying understandable for growth teams.
AND/OR groups
URL and query rules
Reusable audiences
Saved audience rules can be reused across experiments, personalization and flag flows.
Operators
Contains, equals, starts with and similar rule families
How it works
Clearer setup, cleaner signals, faster decisions.
Testvoy positions this module to help teams move from experiment idea to report with the same data, context and decision language.
Personalization starts with accurate targeting
Personalization is not only showing different content. It is showing the right message to the right person in the right context.
- UTM source, campaign and query rules can be used
- Device, browser and geo signals enter targeting context
- Returning visitor and behavior rules can define segments
Rule-trees combine technical accuracy with marketing readability
If targeting rules stay hidden in code or JSON, growth teams lose the decision context. Testvoy keeps rules understandable, editable and QA-friendly.
- AND/OR condition groups stay visible
- Operator families support varied targeting needs
- Preview and QA reduce wrong-segment risk
Segment reports show whether targeting worked
Targeting the right segment matters, but teams also need to know how that segment responded. Segment-level reporting turns personalization into a decision surface.
- Segment-level conversion and funnel impact can be read
- Campaign traffic can be separated from other sources
- Saved-audience performance can be compared across experiments
FAQ
Fast answers before the decision.
Which signals can audience targeting use?
URL, query, UTM, device, browser, location, behavior and customer attribute signals can connect to targeting.
What are saved audiences for?
They let teams reuse audience rules across experiments, personalization and flag flows.
Does targeting require unnecessary personal data?
No. Testvoy emphasizes contextual and behavioral targeting without collecting unnecessary personal data.
Rule-tree, condition groups and detailed audience operators.
Targeting without collecting unnecessary personal data