01
Build the test
Launch A/B, MVT, split URL and personalization flows with clear goals.
Product hub
Testvoy modules that carry an experiment program end to end.
Experiment creation, three statistics engines, funnel reporting, bot filtering, Smart Mutex, feature flags, agency workspaces, report sharing, targeting and SDK layers come together in one decision journey. See what each module solves and where to go next.
6 modulesOne experimentation workflow
3 decision layersStats, funnel and rollout
App handoffLogin and checkout stay in app
Experiment operating layerTestvoy does more than launch tests. It targets, measures, cleans and carries decisions into rollout.
Live map
Decision centerStats engine
Bayesian + Frequentist + SRM signals meet in one report.
01ExperimentsA/B / MVT02Stats engineBayesian / Frequentist03FunnelsFunnels / Segments04Bot filtering and traffic integrityBot filtering / Signed events05Smart MutexMutual exclusion / Zero overlap06Feature flagsFlags / RolloutProduct flow
Not isolated features. An end-to-end experimentation operating system.
Each module owns a clear job in the experiment journey. Build the test, target the right audience, read trustworthy results and roll out the winning idea with control.
02
Target the audience
Connect UTM, device, location, behavior and saved-audience rules.
03
Read the result
Use stats, funnel and segment reporting to make decision risk visible.
04
Roll out safely
Keep rollout, measurement and delivery reliable with flags and SDK layers.
Explore modules
Go directly to the product area you need.
These routes open focused product pages. Each page explains the module's use case, decision value and benefit for teams.
01
Experiments
Decision-ready experiment flow from classic A/B tests to split URL and personalization.
Each experiment starts with traffic allocation, goal events and QA checks.
Open detail
02
Stats engine
Bayesian decision view, classic validation and sample-ratio checks.
Teams can read both the winner and the quality of the decision.
Open detail
03
Funnels
Bring funnel steps, segments and revenue breakdowns into the same reporting language.
Product view, cart, checkout and purchase steps can be reviewed side by side.
Open detail
04
Bot filtering and traffic integrity
A layered traffic-quality approach combining crawler, headless automation, signed-event, duplicate, abuse and SRM checks before experiment reporting.
The approach adapts layered security principles used by large traffic platforms and evaluates user-agent, crawler and headless signals in context.
Open detail
05
Smart Mutex
An intelligent mutual-exclusion layer that prevents experiment conflict, assigns each visitor to one eligible test and keeps group health visible.
Connect checkout, pricing or same-page experiments to one mutex group to isolate the visitor experience and measurement context.
Open detail
06
Feature flags
Boolean flags, variables, environments, staged rollout and kill switches.
Open the winning variant gradually by traffic, environment or segment.
Open detail
07
Agency workspaces
Isolated client accounts, multi-domain management, role-based access and client-ready reporting for experimentation agencies.
Separate client data, domains and projects from other accounts and add new clients through a repeatable setup path.
Open detail
08
Advanced report sharing
A stakeholder-ready experiment report with executive summary, funnel and segment insight, secure links, client branding and export controls.
Winner, conversion lift, confidence, revenue and test status are clear at first glance without assembling screenshots for every meeting.
Open detail
09
Audience targeting
Rule-tree, condition groups and detailed audience operators.
The rule tree keeps technical correctness while staying understandable for growth teams.
Open detail
10
SDK and event security
Reliable experiment infrastructure with Browser SDK, CDN delivery, signed context and retry behavior.
Browser SDK and GTM paths help teams start web experiments with a controlled install.
Open detail
Run your experiment program in one decision flow instead of scattered tools.
Testvoy helps growth, product, engineering and agency teams look at the same data and defend the same decision.